{"product_id":"turn-it-up-mascara","title":"Turn It Up Mascara","description":"\u003cp\u003eTurn the volume up! For when you're feeling fierce, this full-on mascara makes your lashes stand to attention. With a lightweight, comfortable formula enriched with Community Fair Trade organic virgin coconut oil from Samoa, you get the benefits of a heavy-duty mascara without the tacky feeling.\u003c\/p\u003e\u003cp\u003eA real 'volume up' mascara, the hourglass-shaped brush provides instant impactful volume and curls from inner to outer corner for a dramatic, long-lasting look without any icky mess or discomfort.\u003cbr\u003eTurn It Up stays in place when you need it to without transferring or fading, but still melts away easily when you're ready to take your makeup off.\u003c\/p\u003e\u003cp\u003eAt The Body Shop, we're always striving to be as inclusive as we can be. So, we trialed and tested our Mascara on a diverse panel of six Fitzpatrick scale tones across 107 people from different genders and age groups, and with different skin tones and skin types, to ensure the product performs well on everyone.\u003c\/p\u003e\u003cp\u003eAfter 1 use:\u003c\/p\u003e\u003cp\u003e84% agree that lashes look instantly thicker and more volumized\u003cbr\u003e81% agrees that the mascara does not flake throughout the day\u003cbr\u003e93% agree that the mascara feels gentle on lashes\u003c\/p\u003e\u003cp\u003eOur pack has also been upgraded, coming in a new \u0026amp; improved aluminium-looking pack*.\u003c\/p\u003e\u003cp\u003e* Pack not recyclable due to mix of materials.\u003c\/p\u003e\u003cp\u003eAdds buildable volume to lashes\u003cbr\u003eLashes look lifted, curled and more defined\u003cbr\u003eGives intense black colour to lashes\u003cbr\u003eDoes not flake throughout the day\u003cbr\u003e89% ingredients of natural origin with CFT organic virgin coconut oil from Samoa\u003cbr\u003eThe Vegan Society certified\u003cbr\u003eAll day long lasting\u003cbr\u003eOphthalmologically tested \u0026amp; suitable for sensitive eyes\u003c\/p\u003e","brand":"The Body Shop","offers":[{"title":"9ML","offer_id":48690673484032,"sku":"274603","price":29.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/3189\/1968\/files\/274603.png?v=1778157389","url":"https:\/\/themedaid.com\/products\/turn-it-up-mascara","provider":"The Medaid Store","version":"1.0","type":"link"}