{"product_id":"premiere-concentre-decalcifiant-ultra-reparateur","title":"Première Concentré Décalcifiant Ultra-Réparateur","description":"\u003cp\u003e\u003cspan\u003eA dual-action decalcifying and repairing pre-shampoo hair treatment for damaged hair. Removes calcium and reinforces hair strength, leaving it stronger, smoother, and shinier.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eThe first pre-shampoo treatment that removes calcium and fully repairs all types of damaged hair.\u003cbr\u003eHard water with calcium can further damage already delicate over-processed or bleached hair. Because it’s more porous, damaged hair absorbs 3 times more calcium than natural hair. This treatment’s concentration of pure acids has a dual action: it decalcifies hair from this calcium overdose, and repairs it from the inside out, restoring hair strength, and reversing its stiff, dull appearance.\u003c\/p\u003e\u003cp\u003eWith its transparent gel texture, this brilliant hair savior dramatically repairs persistent damage, reconnecting broken keratin links to reinforce hair strength and structure. Hair is left stronger, healthier-looking, and shinier – as if renewed.\u003c\/p\u003e\u003cp\u003eBENEFITS:\u003cbr\u003e- Decalcifies* and dramatically repairs persistent damage.\u003cbr\u003e- Reverses stiffness and dullness\u003cbr\u003e- Reconnects broken links between keratin chains* for an inner structure reinforcement\u003c\/p\u003e\u003cp\u003e*Instrumental test after 6 applications of Première Concentré + Bain + Fondant\/Masque\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"250ml","offer_id":48690161746176,"sku":null,"price":71.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/3189\/1968\/files\/3474637196684.webp?v=1778152869","url":"https:\/\/themedaid.com\/products\/premiere-concentre-decalcifiant-ultra-reparateur","provider":"The Medaid Store International","version":"1.0","type":"link"}